How Volvo is marketing its electric vehicles in a moment of uncertainty
By Kimeko McCoy • September 24, 2025 • Ivy Liu President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales — not to mention economic headwinds and tariff effects on auto prices. Through it all, Volvo is trying to grow its market share in the U.S. from 1 to 2% and push EV sales, according to Rafael Ugo, head of marketing at Volvo Car Americas. To do so, the global automotive brand is taki...