At Ford, apparently, they are reconsidering the vehicle segment from which they mostly withdrew a few years ago.

Ford’s North American lineup has been focused on pickup trucks and SUVs since the Taurus sedan was discontinued in 2019. However, with the rise of new car prices and the problem of affordability, the abandoned segment could get a new chance.

Ford CEO Jim Farley openly acknowledged the possibility during an interview with Autonews at the Detroit Auto Show. When asked about a potential sedan, Farley said, “Never say never. The sedan market is very dynamic. It’s not like there isn’t a market out there. We have simply been unable to find a way to compete and remain profitable. Well, maybe we’ll find a way to do it.”

While this is far from a new product announcement, it does suggest that Ford may be exploring new sedans behind closed doors in its design and engineering centers.

In another interview last month, Farley admitted that Ford had to drop mainstream models such as the Fiesta and Focus hatchbacks from its global lineup after realizing they were unable to compete with Toyota and Hyundai/Kia on price.

The Taurus may be gone from North America, but it’s still a presence overseas. The new generation of this sedan continues to be sold in the Middle East and in China, where it is known as the Mondeo. The Chinese-made version debuted in 2022 and has already received a mid-cycle update, bringing fresh styling to the model.

Additionally, rumours persist about a four-door Mustang, which could potentially adopt the Mach 4 badge.

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