The Hiroshima-based brand has never conformed to the mold of other automakers, very often going it alone. In the realm of electric vehicles, the unique Mazda MX-30 crossover coupe, with its rear-hinged doors, unveiled in October 2019 and launched in September 2020, had a very quiet career due to its small 35.5 kWh battery, which limited its range to 200 km. The addition of a range-extended variant in 2023 did little to revive the model’s fortunes.

Mazda’s first “mainstream” electric car postponed to 2029

Originally slated for 2027, Mazda’s first all-electric vehicle built on a dedicated electric platform has reportedly been pushed back to 2029, according to the Japanese media outlet Nikkei. The manufacturer justifies this delay by citing the unfavorable evolution of the plug-in vehicle market, with declining demand. Mazda has shifted its strategy and is now focusing on hybrid models, which are gaining momentum in the United States, where demand grew by 13% in the third quarter of 2025. North America is a crucial market for Mazda, representing its largest international market.

A Mazda spokesperson stated, “We are continuing the development of our new electric platform, in line with our multi-solution strategy, and we will decide on the launch schedule based on the regulations in force in each country and the evolving needs of our customers.”

Mazda has two EVs built in conjunction with the Chinese brand Deepal, and they’re already on sale

• Also See: Mazda Builds A New Battery Manufacturing Plant