Tesla trademarked a supercar badge for a car it promised nine years ago. The logo is the most tangible thing about the Roadster.
TL;DR Tesla filed a bespoke Roadster badge trademark, its first standalone vehicle branding apart from the Cybertruck. The car was promised in 2017 for 2020 delivery and remains unbuilt, with a reveal now expected in late May or June 2026. Tesla has filed a trademark for a bespoke Roadster badge that looks like it belongs on a Lamborghini. The car it will adorn was first promised nine years ago. A prototype debuted in November 2017 with a 200 kilowatt-hour battery, a claimed 620-mile range, a 1....







